School Brand Empowerment | The University Way

By Dr. Robert A. Sevier

Overview

Brands…where would be we without them?

They offer confidence (think Volvo); they inspire (think Cirque); and they tell the world we are cool (think BMW).

But do brands only exist in the world of adults?

Hardly.Consider American Girl. Or Disney. Or Xbox. Or Aéropostale. Or Apple. These companies have long understood the value of having a strong brand.
But strong brands are not limited to businesses. For years, colleges and universities have also understood the value of brands. Schools like Stanford, The Ohio State University, and Harvard have made the investment, and reaped the reward of strong brands.

1. Assemble the leadership team
2. Conduct a brand image assessment
3. Write a Plan
4. Implement your brand strategy
5. Monetize your brand for fundraising success
6. Don’t tread on my brand
7. Monitor and measure results

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