Bishop Montgomery HS
Torrance, California

Faulty school branding strategy

“We Need Updated School Branding!”

Bishop Montgomery High School, a private Catholic school located in Torrance, California, works hard to keep up with today’s fast paced world and provide its technologically-savvy students with a strong education. They updated their computer equipment, jumped into using social media, updated the school website to include rich media content and even implemented online donations. Despite this progression, they needed to evolve their brand and marketing to appeal to a wider audience that demands innovation.

forced brand development

VIP Branding created a unique
identity for Bishop Montgomery.

Understanding what is branding at schools

Refresh a Dated Brand Image

VIP Branding redesigned the official logo to marry tradition with modern clean lines. The use of an elegant timeless font and a mascot that is stately, confident and honorable projects the new brand image of Bishop Montgomery High School. The Knight mascot was designed to represent nobility and even the way the sword is held is intentional. The sword is tip down and provides a secondary purpose as a cross to represent their spirituality.


The new brand has been met with renewed energy, excitement and involvement from a broader part of their community. The Official Bishop Montgomery Online Store is visited by students, parents, faculty and alumni to show their Knight Pride.