We build your brand, manage your custom online school shop, and keep your community connected.


Do you need a new school mascot or school logo? Or an update to your existing mascot or logo? VIP Branding, powered by Varsity Brands, specializes in mascot design, mascot recreation, mascot redo or refresh, or whatever you want to call it. We are the leader in school logos and branding in the K-12 space and work with hundreds of elementary schools to high schools across the nation.


We offer school branding packages that are affordable, beneficial to everyone on your campus, and can easily be managed by everyone that uses your mascot and logo. We develop brand and school logo guidelines to maintain consistency on athletic uniforms, sports team equipment, school banners, or anywhere your mascot and logo are represented. You will feel comforted knowing that you will never run into copyright or logo infringement lawsuits with these guidelines in place.


Once your new school logo and mascot design is finalized, we will launch your official online school shop that is managed and fulfilled by the team at VIP Branding. Your online shop will offer tons of great school gear options, perfect for current students, parents, faculty, alumni, and anyone in your community that wants to support your school. Each online shop is packed full of uniquely designed school t-shirts, sweatshirts, hats, backpacks, duffle bags, polo shirts and much more. Best of all, a large portion of every sale from your online school shop goes directly back to your school to support your student programs!

school branding strategy


Our branding experts will help you determine your schools ideal branding needs and guide you through a fun brand creation process.
schools fundraising


By utilizing a VIP Branding Style Guide, you finally can control your brand on campus and in your community. This unique style guide contains your official school logos, colors, and fonts.
school spirit


When students feel connected to their school, they show up more often, get better grades, and are more likely to graduate and support the school as alumni.
students and school spirit


We help bring your entire community together by creating designs and fashion gear with everyone in mind. We design for infants, toddlers, young adults, and alumni.